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How to Take Command of Any Clickbait Headline Writing

I was enjoying the content over here by Sonia Simone to pull out some meta-patterns:

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I also loved this list of tips over here by Whitney Cole.

  1. Ask a question. e.g. Can the Super Bowl Save Its Host City?
  2. Be honest. e.g. My Failed Attempt at Content Marketing and What I’ve Learned
  3. Use shock and awe. e.g. How a Ferrari Made Me a Million Bucks
  4. Show them “how to” do something. e.g. “How To Increase Conversion Rates.”
  5. Solve a problem. e.g. “How Can Wee Little Humans Beat Oil Companies? The Answer’s Actually Easy.”
  6. Include the reader in a group. e.g. 23 Pictures Only “Lord of the Rings” Fans Will Think Are Funny
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