GV / Lean Analytics

Find a leading metric that is causal.

Use both qual and quant.

Distinguish between use cases.

Iterating means a new product for every new cohort.

And averages can distort product progress if not sliced by cohort.

Models …

Permission to “Draw a new line” exists after a fundamental insight is gained by customer research.

Bonus

Define (quantifiable) success (metrics).

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