Craig Kanarick on the Origins of Razorfish
Co-founder of Razorfish, Craig Kanarick, shares his thoughts about how the Web was and how it became. He also introduces us to his philosophy on hybrid designer/developers, his love for creativity as being more than defined in just one way, and he tells us how he started out with his first job out of college as a consultant to Tangent in the construction of the first clickable banner ad on the Internet.
Key related links to visit are the firstbannerad.com to view how the Tangent made clickable advertising cool, Razorfish’s first 20 clients, Razorfish’s main page, and the NY Botanical Garden piece.
