Site icon John Maeda’s Blog

Availability Bias

McKinsey post on bulletproof problem solving: https://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/how-to-master-the-seven-step-problem-solving-process

Charles Conn: Availability bias is the one that I’m always alert to. You think you’ve seen the problem before, and therefore what’s available is your previous conception of it—and we have to be most careful about that. In any human setting, we also have to be careful about biases that are based on hierarchies, sometimes called sunflower bias. I’m sure, Hugo, with your teams, you make sure that the youngest team members speak first. Not the oldest team members, because it’s easy for people to look at who’s senior and alter their own creative approaches.”

Hugo Sarrazin: It’s helpful, at that moment—if someone is asserting a point of view—to ask the question “This was true in what context?” You’re trying to apply something that worked in one context to a different one. That can be deadly if the context has changed, and that’s why organizations struggle to change. You promote all these people because they did something that worked well in the past, and then there’s a disruption in the industry, and they keep doing what got them promoted even though the context has changed.”

Notes:

Determine CRITICAL PATH:

Define THE PROBLEM:

Rigorously PRIORITIZE:

Analyze while MANAGING BIASES:

Synthesize to STORY SELL:

There’s a reference to “sunflower bias/effect” — which is the equivalent of HiPPO doctrine (i.e. hierarchy bias).

I really like this framework so I interpreted in my own language (it’s not as elegant :+) for my own use. Word doc for Problem Solving is here:

Exit mobile version