I’m wondering whether a better word than “positioning” in the strategy world is instead, “betting.” Why? It’s because you’re going to always be covering a broad surface with your brand of items like:
- partnerships
- press
- thought leadership
- community engagement
- events/programs
- marketing & advertising
- websites and social media
- brand identity
Note I’m taking these notes while attending an incredible session by La Placa Cohen.
Key questions to ask with regards to your desired, owned audiences:
- Purpose — how is that central purpose articulated
- Unity — how is it clear, distinct, and cohesively identified
- Relevance — how are we fostering long-lasting relevance
Purpose sits at the core of this all … maybe? Let’s go searching for diagrams out there …
