“Motivations for businesses to buy your service or product” include:
- To make money
- To save money
- To create competitive advantage
- To stay out of jail (for legal compliance reasons)
From a list I saw streaming by on Twitter this evening (#) (#)
Neither of these speak directly to the importance of design or experience, though they do in a way.
- To make money
Designed to be effective and pleasurable for the customer to use. - To save money
Designed to be effective and pleasurable for the customer to use. - To create competitive advantage
Designed to solve an old problem in a new way for the customer to leverage. - To stay out of jail (for legal compliance reasons)
Designed to ensure that fatal errors are mitigated.
