Presence to Competence to Mastery

I think this framework is something is scribbled down from Hajj Flemings.

The central idea is that there are three phases to consider:

  1. Online presence
  2. Online competence
  3. Online mastery

I’ve heard this described by a small business expert in Philadelphia as:

  1. Kindergarten business
  2. Sixth grade business
  3. Twelfth grade business