Matt Mullenweg recommended this post and I love it! I summarize as a means to learn, and here’s my learnings. —JM
Where To Invest
|Return on Investment|
S1(t,m,p) vs S1 (t,m,p)
→ more money
P1(t,m,p) vs P2 (t,m,p)
→ more customer impact
Maximize customer impact/unit resource.
|Time Value of Shipping|
Resulting in big customer value
→ launch slower
Resulting in smaller customer value
→ launch faster
Measured over a longer time, Pb is 👍.
If time span for impact is large THEN
→ comparatively speaking, Pa is 👍
If time span for impact is short THEN
→ comparatively speaking, Pb is 👍
The allowable horizon of time governs all.
Eva = Pav,success * Psuccess
+ Pav,failure * Pfailure
Evb = Pbv,success * Psuccess
+ Pbv,failure * Pfailure
Pick the higher Ev is b-
Designing and Scoping
→ devise solution outcome
Start with outcome
→ devise starting point
Working forwards doesn’t optimize impact.
|Confidence ↝ Speed and Quality|
Importance of Quality
∝ High confidence in problem + solution
→ validated thru customers
Importance of Speed
∝ Low confidence in problem
→ no customer validation
For quality, no shortcuts; for speed, test fast.
|Solve the |
Don’t overfocus on the in-product experience.
→ Design the support experience.
Support experiences engender trust.
|Experiment, Feature, Platform|
Experiment / hi-speed,
Learn how to solve
Feature/ speed = quality
Solve customer problem
Platform / lo-speed, hi-quality
Enable more features
Equilibrium is easily upset for good and bad.
|Recursive Feedback Loops|
Flywheel effect in a system is 👍.
Building and Iterating
“When you focus on improving the same product area, the amount of customer value created over time will diminish for every unit of effort.”
“Incremental improvements creates no customer value at all, forcing you to make a step change in product capabilities.”
|Version Two is a Lie|
“Make sure that whatever you ship is a ‘complete product’ which, if it was never improved again, would still be useful to customers for the foreseeable future.
“When the current UX is so bad that by making any reasonable change based on intuition is likely to make it much better.”
|Most Value Is Created After V1|
“You will learn the most about the customer after you launch the product, don’t waste the opportunity to build on those learnings.”
|Key Failure Indicator (KFI)|
“Pairing your KPIs with metrics you don’t want to see go in a certain direction, to ensure you’re focused on healthy growth”