“Most people think that the way to get something done is to reduce the level of ambition. Lower the risk. Or, when they think it can’t get done on time, they’ll move the deadline out. Lower the risk.
I’ve seen and led the opposite in my career.
You reduce execution risk by setting an unimaginably high goal because the world’s best talent will step forward to take on the mission with you. The bigger the risk, the braver the people who will assemble. Lead like it matters, always.”
—Dr. Regina Dugan