Shot At Home = The Nouveau UGC?

I’m curious about how many creative firms are “discovering” that they can do as the YouTubers have already been doing for over a decade — i.e. making content at home.


Halal goes on to describe “lockdown productions” as:

Lockdown Productions is a platform and showcase of work by artists who craft engaging, top-notch content in a lockdown set-up; an assembly of work produced by talent with their own studio space, equipment and self-isolation capacities. 

The terminology has all improved compared with UGC (User Generated Content). I need to save this thought for later a I have many feelings about it. —JM