The largest collection of umami hybrid experiences and terminology is by the Trybe team. I think I learned at least a hundred new buzzwords that I don’t know if I wanted to know, but it was fun. Phy-gital was my phavorite.
It reminded me of the piece by Nemesis on the umami economy — which clearly stuck with me. Gotta love trendspotters and writers. I am a fan 🙂