Marketing 101

“The area we always need to consider, and exactly where you need marketing, is what gains the best route to a marketing outcome.”

—Teresa Barreira

Kinds of Marketing

via Hubspot

  1. Traditional: print, television, billboards
  2. Outbound: intrusive via print, TV, cold call
  3. Inbound: attracting customer vs interrupting them
  4. Digital: opposite of traditional marketing in channel and output
  5. Search Engine: SEO (organic standing) and PPC (in the search engine)
  6. Content: native to inbound, improves SEO, helping the buyer
  7. Social Media: delivered via social media platforms
  8. Video: kind of content marketing
  9. Voice: delivered via an Alexa or Google Home
  10. Email: best when personalized to them
  11. Conversational: live chat, phone, texts, Slack
  12. Buzz: strategy of including influencers early
  13. Influencer: experts delivering messages
  14. Acquisition: turn marketing into revenue instead of improve brand awareness or drive traffic
  15. Contextual: customized with the right message with a CRM
  16. Personalized: targeting personas with what they want
  17. Brand: shape public perception and craft emotional connection
  18. Stealth: product placement and invisible
  19. Guerrilla: brand activation in high-traffic, unexpected places
  20. Native: placing messages inside sponsored content
  21. Affiliate: commission based relatonships
  22. Partner: brand selling other brands
  23. Product: generating demand for a product released to market by positioning it, launching it, enabling salesfolks to sell it and empowering customers to get it.
  24. Account-based: treating an individual prospect as its own market
  25. Customer: different from acquisition mktg, focusing on retaining existing customers
  26. Word of Mouth: customers raising your NPS
  27. Relationship: creating brand evangelists
  28. User-generated: asking the public to figure it out
  29. Campus: college brand ambassadors
  30. Proximity: use beacons and bluetooth to ping you
  31. Event: leveraging a custom event with a point of view
  32. Experiential: emotional connection with an event or interaction to make it “magical”
  33. Interactive: including media like videos and surveys
  34. Global: understanding the world through market research and choosing the appropriate localized strategy
  35. Multicultural: go broader than the assumed majority
  36. Informative: more about facts and less about emotions
  37. Neuro: neuroscience used
  38. Persuasive: more emotional and less about the facts
  39. Cause: build upon CSR and doing good
  40. Controversial: attention-grabbing and polarizing (not by design)
  41. Field: sales enablement materials