Product Owner

This article is useful in defining, at least in one person’s view, a necessary distinction between product owner (in SCRUM) and product manager (in at least this author’s definition):

But it is important not to forget:

(Even amongst Product Managers, 80% ‘say they don’t talk to their customers enough yet they report that their best sources of product ideas are direct customer feedback and market research.’, according to a recent study of 550 product managers by Alpha for the 2020 Product Management Insights Report).”