I thought that Alyce’s method of engaging VIPs to attend an online event is clever.
You are also invited to receive a <blah blah> Executive Welcome package. The RSVP link will enroll you in the Keynote and give you access to the choice of a welcome package or donation to your preferred charity in lieu of the package.
This invitation is just for you, please do not forward to others.—marketing email as part of the package — I like the donation part of the offering …..
And the confirmation purchase note of “You made a great choice!” is brilliant UX copy!