Sloan Class Learnings on Integration vs Standardization

In the Jeanne Ross course on DBT, this concept has me scratching my head a bit:

In expanded form:

Related PDF and link:

Please pay particular attention to the points about customers, suppliers and business data and how those differences impact the model. For example:  Replication is best for franchises since they generally do not share customers but share suppliers and data… Example: McDonalds

—from my TA