In preparation for the upcoming Design In Tech
Designers are taught to strive for perfection, but the startup world demands
Design blurs the line between beauty and functionality, hope and pragmatism.
Design is a solution to a problem. Art is a question to a problem.
Design is now used early in the product development process instead at the very end.
Design is all too often used as an attractive costume for a so-so idea.
Design is a critical factor in launching a successful venture today.
Design makes what is hard, easier. And makes what is easier, memorable.
Design is more than just a sexy looking product. Design is a sexy *working* product.
Design is both “artistic” and “scientific” — it’s a hybrid discipline with the accent on *hybrid*.
Design isn’t just about beauty; it’s about market relevance and meaningful results.
Let designers code, and engineers design.
A designer is someone who constructs while s/he thinks.
A designer is someone for whom making and planning go hand-in-mind.
What Are The Reactive Books? Five limited edition books I published in the 90s to speak against common held “interactivity” approaches, and instead to push for a more decidedly “reactive” approach.
Some designers are good at “made you look,” while others are better at “made you re-think.”
A computational designer understands computation at the level of code and networks.
A computational designer thinks critically about technology and its impact on people.
Designers who are self-learners are advantaged in the #DesignInTech professional world.
Designers craft enduring metaphors that stick to the roof of your mind.
Designers can work within bounded constraints because of their boundless influences.
Designers use collective wit, socio-physical science, and old-fashioned bravery to make unusually relevant moments happen for us all.
Design is an intended process of invention, or improvement, grounded in both the subjective (intuition) and *increasingly* objective (data).
Modern designers simultaneously optimize for measurable efficiencies, aesthetic comfort, and — always — strategic advantage.
Designer avoid areas of market tiredness, identify areas of market readiness, and passionately love all-out market making-ness.
Some designers are good at “made you look,” while others are better at “made you re-think.” More often, bad designers just “made you mad.”
Engineers used to just design for machine/system constraints. Designers used to just engineer for human/social constraints.
For designers, elegance = empathy; for engineers, elegance = efficiency; for business, elegance = evergreen. You need all three.