The 2020 CX Report gathers trends on how business happens in the computational era by examining the tech stacks for marketing and products in the context of digital transformation.
I was enjoying the content over here by Sonia Simone to pull out some meta-patterns:
- When’s the Last Time <desirable opposite sex> Checked You Out?
- Learn How to Stand Up to <some common fearful person> (and Force <pronoun> to See What You’re Really Worth)
- Your <doubters> Will Be Struggling to Keep Up with You
- A Limited Number of <something> Are Still Available for <exclusive sounding thing>
- Are You Working Harder than Ever, but Still Worried About <bad stuff affecting your work>?
- The 20-Minute <activity> that Will Make You a <field or skill> Genius
- They Laughed When I Sat Down at the <tool> — But Then I Began to <tool-ing>
- How to Take Command of Any <activity>
- The <name technogadget> Keeps Tireless Watch Over Your <loved ones>
- Is Your <beloved cared loved one> <critical competency to succeed>? Take This Test and Find Out
- Reconnect With Your <loved ones> on/with this Incredible <experience>
- How to Survive (and yes, Even Thrive) in a <bad situation>
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I also loved this list of tips over here by Whitney Cole.
- Ask a question. e.g. Can the Super Bowl Save Its Host City?
- Be honest. e.g. My Failed Attempt at Content Marketing and What I’ve Learned
- Use shock and awe. e.g. How a Ferrari Made Me a Million Bucks
- Show them “how to” do something. e.g. “How To Increase Conversion Rates.”
- Solve a problem. e.g. “How Can Wee Little Humans Beat Oil Companies? The Answer’s Actually Easy.”
- Include the reader in a group. e.g. 23 Pictures Only “Lord of the Rings” Fans Will Think Are Funny