How to Take Command of Any Clickbait Headline Writing

The 2020 CX Report gathers trends on how business happens in the computational era by examining the tech stacks for marketing and products in the context of digital transformation.

I was enjoying the content over here by Sonia Simone to pull out some meta-patterns:

  • When’s the Last Time <desirable opposite sex> Checked You Out?
  • Learn How to Stand Up to <some common fearful person> (and Force <pronoun> to See What You’re Really Worth)
  • Your <doubters> Will Be Struggling to Keep Up with You
  • A Limited Number of <something> Are Still Available for <exclusive sounding thing>
  • Are You Working Harder than Ever, but Still Worried About <bad stuff affecting your work>?
  • The 20-Minute <activity> that Will Make You a <field or skill> Genius
  • They Laughed When I Sat Down at the <tool> — But Then I Began to <tool-ing>
  • How to Take Command of Any <activity>
  • The <name technogadget> Keeps Tireless Watch Over Your <loved ones>
  • Is Your <beloved cared loved one> <critical competency to succeed>? Take This Test and Find Out
  • Reconnect With Your <loved ones> on/with this Incredible <experience>
  • How to Survive (and yes, Even Thrive) in a <bad situation>

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I also loved this list of tips over here by Whitney Cole.

  1. Ask a question. e.g. Can the Super Bowl Save Its Host City?
  2. Be honest. e.g. My Failed Attempt at Content Marketing and What I’ve Learned
  3. Use shock and awe. e.g. How a Ferrari Made Me a Million Bucks
  4. Show them “how to” do something. e.g. “How To Increase Conversion Rates.”
  5. Solve a problem. e.g. “How Can Wee Little Humans Beat Oil Companies? The Answer’s Actually Easy.”
  6. Include the reader in a group. e.g. 23 Pictures Only “Lord of the Rings” Fans Will Think Are Funny