Take Your X With You

Dream Further for Nike by Wieden+Kennedy is v subtle and powerful with respect to a message of empowerment through sharing power as a mentor and/or ally:

This YT commenter Jan Brummer says it best:

Me: Mom I’m going out.

Mom: Take your sister with you!

—Jan Brummer

There are so many reasons to take your X with you. They in turn may do the same for others — and then the world changes. –JM

Disclosure: I am on the Board of W+K. And I love their old-fashioned insistence on searching for the idea that is buried 10 feet under the ground as a noble pursuit — compared with taking ideas that are just 1 inch under the ground, but that anyone else could easily find.