What is dataful? It is a word that addresses how data gets a bad rap when constructing experiences — it’s about being more inclusive to welcome all kinds of data throughout the production and deployment of an experience.

“I want us to own the word, Dataful.” via interview on Publicis Sapient blog

Being dataful is about leveraging quantitative data together with qualitative data as two key methods by which one’s “gut intuition” can be challenged for its most arrogant biases. Researching history, absorbing popular culture, and being voraciously curious about locating new sources of information is how you can bets triangulate a path to a global maximum.

“Dataful” via Giphy

Animated GIF of beautiful to dataful
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