This article is brilliant
Mr. Scalzi is fascinated by the unintended consequences that flow from new discoveries. When he thinks about tomorrow’s technology, he takes the perspectives of real, flawed people who will use it, not the idealized consumers in promotional videos.
He imagines a new wave of digital media companies that will serve the generations of people who have grown up online (soon, that will be most people) and already know that digital information can’t be trusted. They will care about who is giving them the news, where it comes from, and why it’s believable. “They will not be internet optimists in the way that the current generation of tech billionaires wants,” he said with a laugh. They will not, he explained, believe the hype about how every new app makes the world a better place: “They’ll be internet pessimists and realists.”
My fav para:
The problem is that you can’t make advertising money from a system where everyone is blocked by default — companies wouldn’t be able to gather and sell your data, and you could avoid seeing ads. New business models would have to replace current ones after the demise of social media. Mr. Scalzi believes that companies will have to figure out ways to make money from helping consumers protect and curate their personal data.