The psychology of a discount

The 2020 CX Report gathers trends on how business happens in the computational era by examining the tech stacks for marketing and products in the context of digital transformation.

“The bitterness of poor quality remains long after the sweetness of low price is forgotten.” —found on a wall

Relatedly apropos to a Clay Christensen-ism:

And recently in Berlin:

Related links:

This is a great “mega list” on discounts and pricing.

On coupons via Campaign Monitor.

Psychology Today in 2012 and debunking stuff in 2015 by PT.

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