The psychology of a discount

“The bitterness of poor quality remains long after the sweetness of low price is forgotten.” —found on a wall

Relatedly apropos to a Clay Christensen-ism:

And recently in Berlin:

Related links:

This is a great “mega list” on discounts and pricing.

On coupons via Campaign Monitor.

Psychology Today in 2012 and debunking stuff in 2015 by PT.

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