Product Analytics Stack

The 2020 CX Report gathers trends on how business happens in the computational era by examining the tech stacks for marketing and products in the context of digital transformation.

Looking at what tools like Quantum Metrics can do now, as well as admiring Intercom’s cool Product Tours has been a useful endeavor. Also Lex Roman’s tutorial on the difference between Google Analytics and Amplitude is such a terrific primer on the space.

From the 2020 CX Report

Meanwhile looking at the backend of Segment and all the options it has for getting dataful made me sort of intellectually salivate.