Technology and Courage / Ivan Sutherland (1996)

The 2020 CX Report gathers trends on how business happens in the computational era by examining the tech stacks for marketing and products in the context of digital transformation.

It turns out that a large fraction of new businesses fail, just as a large fraction of research ideas fail. Fortunately for our society, our collective courage keeps us trying, even trying things that prove imprudent. Were we a more cautious lot, a much slower pace of scientific and industrial progress would prevail. If you don’t fail regularly you are not trying hard enough things. The trouble, of course, is that it is emotionally much harder to restart after a failure because the risks seem clearer. This may be why the energy and enthusiasm of youth are so important in research and in new businesses.

Ivan Sutherland (1996)

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