The 2020 CX Report gathers trends on how business happens in the computational era by examining the tech stacks for marketing and products in the context of digital transformation.
To boil it all down you need to consider:
- What should we do? Start from a vision and avoid just jumping in to maintain everything based upon the second category.
- What can we do? Do this only after you’ve asked yourself, “What should we do?” Otherwise you’ll be stuck doing the same thing.
- What will we do? Do what we’re good at while reshaping a small piece of what you can do differently.
- Loop back to the beginning and wash, rinse, repeat.
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