RESILIENCE principle of the Waze product in its early days: “Yes, we weren’t as cool, but we imagined enough cool things to keep people engaged. But at a turning point, the functionality came in. And the functionality is what keeps people. Yeah, they’ll start for the cool stuff. But if you can’t provide real value, all the emotions are nice. But if you’re getting the person lost and they don’t show up at work on time, the emotion is going to be very different.” —Noam Bardin interviewed by Gigi Levy-Weiss https://podcast.nfx.com/episodes/story-of-waze/transcript
Reminds me of organizational surface area and Arno Penzias’ point.