Change = Experimentation

“Don’t make changes, run experiments.” —Dan Lebrero

Don’t make changes, run experiments

Change is scary and comes with a lot of resistance, but running an experiment sends a different completely different signal: it is a temporal thing aimed to learn.

Experiments are expected to “fail”, which brings the psychological safety required for honest feedback and increases the willingness to participate.

Feedback is high quality as it comes from empirical evidence, not theoretical “this will never work here”.