McKinsey Covid-19 Sentiment Evolution

The 2020 CX Report gathers trends on how business happens in the computational era by examining the tech stacks for marketing and products in the context of digital transformation.

I noted that if you play this sequence a little faster over time, it’s possible to get a little optimistic.

My colleague Teresa Barreira has just released our own consumer sentiment instrument over at Publicis Sapient — it’s named after something I knew very well from the 90s.

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